Strategy and Marketing
Introduction to International Business
Module code: N1672
Level 4
15 credits in autumn semester
Teaching method: Lecture, Seminar
Assessment modes: Coursework, Report
Introduction to International Business provides students with an all-embracing understanding of the fundamental abilities and knowledge essential to the doing of business internationally: both in theory and in practice. The module offers a foundation in the nature of international business, how companies (large and small) internationalise, and how companies and entrepreneurs operating in foreign countries can be analysed and understood. The module will explore what this means for the doing of international business from different perspectives by the critical application of knowledge and concepts.
Module learning outcomes
- Demonstrate knowledge of the key theories and fundamental concepts of International Business and show an ability to evaluate and interpret these within the different aspects of the international environment.
- Apply key theories and concepts displaying the ability to interpret international business decisions and practices.
- Evaluate and interpret the different ways in which international companies compete strategically and are managed in different industries.
- Evaluate the main characteristics of different method of servicing foreign markets and make judgements consistent with the basic theories and concepts of international business.