Digital, Data and Decision-Making (L1110)

15 credits, Level 4

Spring teaching

In today’s business world, managers need to be skilled in digital and data technologies. This module equips you with the ability to use digital tools, make data-driven decisions, and understand both the opportunities and challenges of digitalization. It provides a strong foundation in management theory and practice, with a focus on the role of digital data and technology in business.

Throughout this module, you'll build key skills essential for your career, including:

  • presentation and teamwork
  • negotiation and complex problem-solving
  • argumentation and debate

By researching and presenting on real-world organisations, you'll learn to critically evaluate evidence and understand its strategic impact.

This module blends theory with hands-on experience. Lectures cover key concepts and theories, while workshops apply them to real-world cases, helping to develop critical thinking and reflection skills. Active participation is encouraged, whether through asking and answering questions, sharing professional experiences, or engaging in discussions.

Your knowledge and skills will be assessed through quizzes, reflective logs, group projects, and presentations. As part of the group project, you will analyse a company undergoing digital transformation, examining its challenges, successes, and future recommendations. This will give you practical insight into how organisations navigate digital change.

Teaching

40%: Lecture (Online lecture)
60%: Practical (Workshop)

Assessment

100%: Group work (Group presentation, Group submission (written))

Contact hours and workload

This module is approximately 50 hours of work. This breaks down into about 28 hours of contact time and about 22 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2025/26. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

Courses

This module is offered on the following courses: